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Building Cohort Analysis in SQL: The Complete Guide to Retention

Build cohort analysis without GA4. Implement monthly retention and N-day retention directly in SQL.

Building Cohort Analysis in SQL: The Complete Guide to Retention

Building Cohort Analysis in SQL: The Complete Guide to Retention

Build cohort analysis without GA4. Implement monthly retention and N-day retention directly in SQL.

TL;DR

  • Cohort: A group of users who performed the same action at a specific time
  • Retention: The percentage of a cohort that continues using the service over time
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